In the last 2 years, I have executively produced another album titled Eclipse EP by BazaSon who joined me from the start of his career and is now successfully signed to my label. The launch of his six track album was well received, especially the single it’s Alright which peaked the charts of national radio stations such as GoodHope FM, Bush Radio and YFM. I also executive produced the music video to the 2nd single off the project, and it subsequently got nominated for Best Music Video at the All Africa Awards as well as the Ibiza Music Video Festival Awards.
As the owner of Mobcow, I aspire to showcase the importance of art and aim to support talented musical creatives particularly from urban environments. I do this by helping to launch their music careers and nurture them in the process through equal opportunity, fairness, respect, artist integrity and honesty.
I believe that talented South African musicians require more exposure and recognition with the general public through the utilization of innovative marketing mixes.
Because the majority of local artists are informally trained, Mobcow believes that it’s paramount to improve the quality and originality of products that come out of South Africa and change the general perception that being an artist is not a financially sustainable career choice.