About Me

Professional Profile: Marvin “Dans Moore “Levendal

I am an EVENTS ACTIVATION SPECIALIST for the South African music and entertainment industry, a hip hop artist and the owner of Mobcow Entertainment – an indie record label. My passion lies in forming collaborative partnerships with dynamic and talented musicians by helping them to mobilize their entrepreneurial vision through the use of various technologies and expertise.

As have being a member of the seminal Cape Town Hip Hop act, Suburban Menace, I am currently preparing to release my debut solo project The Lost Verse EP Vol.1. The project is completed and plans are underway for an official online & physical launch in May 2017.
My initial involvement with Cape Town’s music scene started when I landed by first job as an IT Engineer for IBM in 2004. During this time I completed my degree in IT Management, founded a hip hop/R&B group from Kuils River, Cape Town called Suburban Menace and established my own independent record label called Mobcow Entertainment.

From here and for the next five years Mobcow gave me the opportunity to host numerous hip hop events whilst I simultaneously managed and produced tracks for Suburban Menace - landing them a no 1 SA top 10 single Never Again off their debut album Sub-Conscious. The album also featured popular Cape Town artists by the likes of Chad Saaiman, Joe Barber, Byron Clarke and Marvin van Wyk (Cream).

As Mobcow started to gain momentum, my focus shifted to its administration and management which entailed establishing and growing various networks within the SA music industry.
A particular one that has proved to be a fruitful partnership is with Peninsula Beverages who book Mobcow artists to perform at some of their product launches and widely popular events around the Western Cape such as the Sprite roadshows and the Blisters for Bread charity event. Currently, I am still working closely with Peninsula Beverages who fund music launches and events promoted and activated by Mobcow. Of recent times I have established great working relationship with the Transnet Foundation, whereby Mobcow provides a bespoke schools based educational program for young boys. Hip Hop is used as the messaging medium and the promotion of an arts & entrepreneurial based society is the primary focus. Contractual negotiations with Vodacom is currently underway which will allow Dans Moore to become a more visible brand in South Africa.

Over time, my contribution to the South African music and entertainment industry created the opportunity for me to speak at the first Annual Hip Hop Indaba Lecture Series in 2014 at UWC (University of the Western Cape). Through this opportunity the University requested me to write a chapter for a book they will be publishing in 2017. I was also selected to participate as a delegate in the Arts & Culture Trust, Marketing in the Arts Master Classes 2014.

More recently I’ve been shortlisted for a Music Business Masterclass at the Academy of Sound Engineering in Cape Town and have been invited to host a panel at the Music Exchange 2016 conference. I’ve also been fortunate to present a workshop & perform at Inspires Stages 2017 at the Roxy Revue bar at Grandwest Casino. The show promotes arts amongst school going teens and gives them the platform to engage with fulltime artists & entrepreneurs as myself, regular mentors in the program consists of Liquideep, Karen Kortjie & Kurt Darren.
In the last 2 years, I have executively produced another album titled Eclipse EP by BazaSon who joined me from the start of his career and is now successfully signed to my label. The launch of his six track album was well received, especially the single it’s Alright which peaked the charts of national radio stations such as GoodHope FM, Bush Radio and YFM. I also executive produced the music video to the 2nd single off the project, and it subsequently got nominated for Best Music Video at the All Africa Awards as well as the Ibiza Music Video Festival Awards.

As the owner of Mobcow, I aspire to showcase the importance of art and aim to support talented musical creatives particularly from urban environments. I do this by helping to launch their music careers and nurture them in the process through equal opportunity, fairness, respect, artist integrity and honesty.
I believe that talented South African musicians require more exposure and recognition with the general public through the utilization of innovative marketing mixes. Because the majority of local artists are informally trained, Mobcow believes that it’s paramount to improve the quality and originality of products that come out of South Africa and change the general perception that being an artist is not a financially sustainable career choice.
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